DiYanni Homes Animated Explainer Videos
Motion Graphics | User Research | Information Architecture
Project Objectives:
DiYanni Homes is a custom home builder that has large, complex processes that needed to be explained in a simplified, concise, and engaging way to both homeowners and DiYanni Homes Associates. The best solution was to create a 5-part series of videos that visually shows where the homeowners are at in the building process and what action steps they need to take next.
Programs Used:
Illustrator, After Effects, Google Analytics
Why Storytelling?
Visual storytelling is a powerful business tool that is fast becoming the preferred medium for building a lasting brand, presenting complex company processes, and delivering employee training.
By creating illustrative and visually engaging videos to properly inform users, unnecessary work from the lack of communication was cut down for DiYanni Homes associates. As a result, work productivity and efficiency was increased.
Mood Board
Video Highlights
Purposeful graphics and animated typography are used to engage the viewers (both clients and DiYanni Homes associates) which visually reinforce the information being communicated by the narrator.