Wake Up Coffee

Branding & Identity | Motion | Print Design

Project Objectives:

Wake Up Coffee is a nonprofit coffeehouse where proceeds goes to fight hunger, unclean water, and human trafficking. We believe that coffee can taste good as well as do good.

Programs Used:

Illustrator, Indesign, After Effects,

Typography

Iconography

Brand System

Applications of the brand system such as ux/ui design, packaging, environmental design, print design, and apparel.

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A Cup.png

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A Truck.png

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A Package.png

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Full Brand Identity Guidebook

The Process:

Initial Mark Sketches & Ideation

Refined Designs Concepts

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Concept 1

Two hands (representing community) come together to form the shape of a coffee bean.

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Concept 2

The coffee foam forms into a world, tying together coffee and unity.

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Concept 3

A cup of coffee splashes up to form a community of people, along with the cup forming the words “up.”

Moodboard

Digital Probate Branding & Identity

Nonprofit Branding & Identity