Growmigo
User Experience | Design Research | Branding | UI Design
Project Objectives:
An app that cultivates growth in friendships within the college community.
Programs Used:
Adobe XD, Illustrator, Indesign, After Effects
What is Growmigo?
Growmigo is an app where college student can play a game to get to know people on campus with common interests or majors/minors.
Start a game, plant a seed, & grow a friendship.
Your greenhouse soon could be full of plants representing new relationships on campus.
UI Animations & Microinteractions
Account Setup
Game Interface
The Process
What is the Problem?
Key insights from the research phase conducting:
Primary Research
Secondary Research
User Surveys
Semi-structural Interviews
Growing Friendships
Even though social apps are main contributors to causes in loneliness, most students are unwilling to give it up. The research phase showed how healthy relationships play a key role in long-lasting happiness.
How can technology be used to cultivate authentic and healthy connections?
How can you go beyond surface level?
User Personas
User Journey of App
Competitor Analysis
App Architecture
Wireframes
Final Prototype Pages
Logo
Colors
Typography
App Icon
Elements
User Flow
Usability Testing
Two usability tests were conducted:
Trial 1 was conducted with the black and white wireframes on 6 different design students at The Ohio State University.
Trial 2 was conducted on 6 various students (not affiliated with the design program).
Discovered Pain Point
One of the most interesting observations was how none of the participants clicked on the option “Written Response.” This was because the way it was phrased was intimidating and users thought it would be too much work.
Tested Solution
The two types of questions were simplified to terms that were more neutral/ambiguous to the user. Along with the helpful visualizations of the watering cans, users began to select both questions equally.
